Intuitive UI design for Martin & Servera

In short

Intuitive user management UI design for Sweden's leading restaurant wholesaler

Client

Martin & Servera

Services

Advanced prototyping

Design System

Concept development

Completed

August 10, 2022

Customer Identity & Access Management Site

The Martin & Servera group offers goods, services and knowledge for restaurants and commercial kitchens in Sweden.

Problem

Today there is no possibility for M&S customers to handle permissions for their employees for M&S online services, therefore all 18k customers have to contact the support for that.

Hypothesis

Giving the right authorization feels easy and intuitive.

My role

I joined a newly created team responsible for developing an innovative solution that will allow customers to handle permissions themselves and make it easier for support employees to address customers' inquiries.

I've created responsive interactive prototypes of the new product in Figma, so that hypothesis could be tested with future users. After few rounds of interviewing both internal and external users, Dana has iterated the design. The sketches then have been discussed and features prioritised together with Product owner and developers so that everything will be ready for development.

While working on sketches, I have been building interactive components for new Design System in Figma, as well as sharing best practice way of working with other designers.

Customer value

- insights about authorisation management from a user perspective used both by the business and Dana as a designer to create a useful solution
- ready-made solutions for development in the form of interface sketches and prototypes
- the solution with relevant functionality adapted to user needs thanks to usage tests carried out by Dana

Check other projects

I design accessible and intuitive digital products that bring value.
Based in Stockholm, open for remote freelance projects.

Education

  • 2017-2019

    Graphic Design

  • 2009-2014

    Tourism

Experiences

  • 2021-now

    Zington & Freelance

  • 2019-2021

    Freelance